AUDI AG appoints Rodolfo Calixto as Managing Director of Audi Latin America
Mexico City, March 2026 — AUDI AG has announced the appointment of Rodolfo Calixto as Managing Director of Audi Latin America, effective March 1. In this role, Rodolfo Calixto will be responsible for leading the brand’s strategy and strengthening its presence across Central America, the Caribbean, and South America—three distinct regions with growing potential within the premium segment.
This appointment underscores AUDI’s commitment to regional leadership with a global mindset, solid expertise, and a deep understanding of automotive markets undergoing transformation.
International Career with Strategic Vision
Rodolfo Calixto brings an outstanding track record within the Volkswagen Group, having held key roles in highly competitive markets such as Mexico, China, and Ireland.
He currently serves as Vice President of Marketing at FAW-Volkswagen (China), where he has driven strategic initiatives to strengthen the Volkswagen brand’s presence in the highly competitive Chinese automotive market.
Prior to his experience in China, Rodolfo Calixto served as Brand Director for Volkswagen in Ireland. During his tenure, he played a pivotal role in Volkswagen’s success in the Irish market, where the brand became No.1 in electric vehicle sales. Under his leadership, the ID.4 and ID.3 achieved record-breaking sales, consolidating Volkswagen’s leading position amid the transition toward electric mobility.
His career is defined by a multicultural perspective, a strong understanding of the global automotive business, and active involvement in markets shaping the pace of electrification worldwide.
Priorities for Audi Latin America
• Enhancing the competitiveness of the Audi portfolio across Central America, the Caribbean, and South America.
• Accelerating the deployment of electrification and digitalization solutions aligned with the brand’s global strategy.
• Consolidating sustainable growth within the premium segment.
• Elevating customer experience and reinforcing Audi’s technological positioning in regional markets.
“Central America, the Caribbean, and South America are dynamic regions with significant opportunities. I am excited to take on this responsibility and to work alongside the local teams to continue driving Audi’s growth across the region,” said Rodolfo Calixto.
With this appointment, AUDI AG reaffirms its commitment to the strategic development of Audi in Latin America, driven by leaders with global experience and a forward-looking vision for the future of mobility.
