“Trailblazer and model for electromobility”
Markus Duesmann, Chairman of the Board of Directors of AUDI AG, looked toward the future and emphasized the site’s role as a “key factory for electromobility in the Audi Group.“ With the Audi e-tron, not only did production of the brand’s first fully electric SUV start here, but the battery assembly is also groundbreaking for the Group – also thanks to innovative solutions like the high-voltage battery analysis software BattMAN (Battery Monitoring Analysis Necessity), which has since been used by several brands in the Volkswagen Group. “The consistent shift in our portfolio toward electromobility is the greatest challenge in the company’s history. In electromobility, Brussels is a trailblazer and a model. In the transformation of other locations, we are benefiting from the experiences gained here in Brussels,” said Duesmann.
Volker Germann, CEO of Audi Brussels, emphasized the role of the staff: “We put our employees at the center and invest in digitalization and intelligent processes and products. Our employees have hundreds of thousands of training hours in preparation for the transition to electromobility.” Sabine Maassen, Member of the Board of Management for Human Resources and Organization at Audi adds: “Audi is following a defined technological roadmap with a focus on e-mobility and digitalization. At Audi Brussels it is easy to see how we have closely aligned HR’s transformation with our corporate strategy – with clearly formulated targets with a clear commitment to our team and targeted qualification. After all, transformation is only possible together.”
More than 3,000 employees are currently producing the Audi e-tron, e-tron Sportback, e-tron S, and e-tron S Sportback models. More than 115,000 units have been produced so far. Models from the e-tron family will also roll off the assembly line in Brussels in the coming years as well. The current best-selling fully electric premium SUV in Europe still has more than half of its product life cycle ahead of it.